The Importance of Cultural Web to HR Strategy Research Proposal - 1

The Importance of Cultural Web to HR Strategy - Research Proposal Example Organizational culture is â€Å"The collective programming of the mind which distinguishes the members of one organization from another† (Hofstede 1991). Organizational culture plays a very important role in the growth, performance, and success of the organizations. Its importance today has increased manifold as compared to the past. Traditional sources of success or competitive advantage such as product, technology, economies of scale etc are becoming less important in today’s world. Organizational culture and human resource management capabilities are becoming more vital for sustained growth these days (Alvesson, 2002). Culture is a dynamic phenomenon constantly in the process of evolution with our interactions and it is shaped by leadership, structures, rules and regulations and principles that guide our behavior. When culture is brought into the organizations one can observe not only its creation, evolution and embodiment in daily routine and practices within the organization but also as a guiding force that stabilizes, constraints and provide organizational structure and meaning to the employees. Although culture is an abstract term the forces that create this culture in the society and organization are very important. Hence culture should not only be understood but given the deserved importance as well.